STREETWEAR - A trend that is deemed to grow

The days of classic and conservative clothing have changed. With the rising influence of streetwear in popular culture, the upcoming decade is bringing a new wave of changes that leviathans such as Louis Vuitton and Balenciaga are accepting and introducing into their respective clothing lines.

What is streetwear? Originating from California, this trend was especially popular among the younger groups of population, which preferred casual and comfortable clothing to traditional business casual look. Today, the clientele that chooses streetwear style has changed significantly. You do not have to be an adolescent to wear a comfortable pair of sweatpants, sneakers and a t-shirt, and the clothing does no need to be cheap.

With both Philipp Plein and Billionaire being high-fashion brands competing successfully in the streetwear industry, it is not a surprise that brands that were associated with traditional luxury are jumping on the trends to capitalize. Watching closely, it is apparent that Fendi, Balenciaga, LV, Gucci, and other highly prominent brands are bringing more styles and designs to the streetwear industry.

Originalluxury strives to focus on not only keeping up with the trends, but also stay ahead of them. Our product portfolio is selected by taking into account the anticipated trends in the industry, while serving our client with the most popular products that are trending. You can view our latest arrivals for the Summer-Spring 2020 collection, and purchase clothing and accessories online that nobody yet has.