Nos publications

First Date: 5 Details of Your Look That Women Notice First

You have maybe seven seconds before she forms an opinion about you. That's not a lot of time for a great personality to shine through, and it's not really about your personality yet anyway. What sh...

Best Luxury Christmas Gifts for Men 2026

Finding a gift for a man who buys what he wants when he wants it is the hardest brief in gift-giving. The standard options - cologne, a wallet, a belt - are the things he has already sorted out fo...

5 Italian Luxury Brands Every Man in Canada Should Know

Italy makes the best menswear in the world. Most men know three or four brand names. The rest of the story is more interesting. Behind the names that appear in every airport duty-free and departme...

10 Luxury Pieces Every Man Should Own

How many items are in your wardrobe right now — and how many of them do you actually reach for? Most men accumulate rather than curate. A wardrobe full of reasonable choices still leaves you stand...

How to Choose the Perfect Dress Shirt: A Luigi Borrelli Guide

Most men spend more time choosing a suit than a shirt. That's the wrong order. A dress shirt frames the face, sits closest to the body, and determines whether an entire look reads as deliberate or ...

Shopping Luxury Fashion Online in Canada: What You Need to Know

Buying a $3,000 suit or a $12,000 coat online is not the same experience as ordering sneakers. There is no fitting room, no sales associate who knows the brand, and no ability to feel the weight of...

How to Build a Luxury Capsule Wardrobe: The Canadian Gentleman's Guide

The average man owns more clothes than he regularly wears — most estimates suggest only about 20% of a wardrobe sees regular rotation. The other 80% hangs, folds, and accumulates: impulse purchases...

How to Spot a Fake Kiton Suit: Authentication Guide

Kiton is one of the most counterfeited Italian luxury brands in the world — and for good reason. A genuine Kiton suit represents the absolute pinnacle of Neapolitan tailoring: up to 25 hours of han...

Best Italian Luxury Brands for Men in Canada 2026

More and more Canadian men are choosing Italian luxury brands Canada retailers carry — not as a fashion trend, but as a long-term investment. Italian craftsmanship and made in Italy clothing repres...

Comment choisir la chemise parfaite : un guide Luigi Borrelli

Très peu d’hommes sont capables de comprendre l’importance d’une chemise habillée. Les hommes se préoccupent du costume, des chaussures, ou peut-être même de la montre. Mais ce qui peut vraiment fa...